ClientAnimal Health Trust
ProjectAHT - Telling Tails
Olympia's Horse of the Year Show chose the AHT as its charity of the year in 2013. For this they commissioned a video to illustrate the scope of their work and inspire people in the audience to reach for their mobiles and donate by text. The video focused on the stories of individuals (human, canine, feline and equine!). They had a three minute slot in Olympia's big screen programme in each session to do this.
Shoot and edit
We shot interviews with owners and their animals against a green screen. This included a very large portable green screen for Prince the miniature horse (despite his name he's not that small)! The green screen allowed us to stamp an overall style on the piece with the owners and their animals introduced against the same neutral background. This was blended with documentary footage in their labs and treatment centres.
Tech and spec
A high spec HD version was shown at each session of the Horse of the Year Show at Olympia on their big screen. A version was also made for the AHT website and YouTube channel.
Relationship with the client
The AHT is a small charity with a limited budget. They use Podcats when they need our editorial experience and the polish we can bring to a project. To make the most of the money they have to spend we worked with their team to source a camera and an editing package plus basic training.
The Podcats team has been fantastic in supporting our video production needs. From advising on equipment and training our in-house team to be able to produce short, impactful mini-docs ourselves, to working with us to produce more complex video products, its support has always ensured we communicate our key messages in a memorable way, whether that’s been on our own social media channels or at major events such as The Olympia Horse Show or the UK Equestrian Awards.
Farrah Owens MCIPR
PR & Communications Manager
Animal Health Trust